When it comes to capturing the magic of Christmas, few brands have managed to do it as consistently and authentically as Budweiser. Year after year, their holiday commercials remind us of the beauty of tradition, the warmth of family gatherings, and the joy of the season. Among all their iconic ads, one stands out as a true masterpiece: the 1987 Budweiser Christmas commercial. Decades later, it still brings smiles, stirs nostalgia, and serves as a timeless example of holiday storytelling done right.
At the heart of Budweiser’s holiday magic are the legendary Clydesdales—a symbol of strength, grace, and tradition. These majestic horses have become synonymous with Budweiser’s image, representing more than just a marketing tool. The sight of these furry-hooved giants pulling a stagecoach through a snowy winter wonderland is instantly recognizable and universally heartwarming. With every appearance, the Clydesdales bring an air of authenticity and heritage that few brands can match. Each horse is meticulously cared for and trained, ensuring that every step they take exudes elegance and precision. It’s no wonder they’ve become the face of Budweiser’s most beloved campaigns.
In 1987, Budweiser unveiled what would become one of its most celebrated holiday advertisements. The commercial opens with a serene winter scene—a blanket of snow glistening under soft golden light, charming decorations lining a cozy small-town street, and the faint sound of distant sleigh bells setting the mood. As the camera pans, the Clydesdales appear in perfect formation, pulling a festive red stagecoach adorned with garlands and glowing lanterns. Atop the coach sits a towering, perfectly shaped Christmas tree, its branches heavy with twinkling ornaments. The imagery is nothing short of cinematic, capturing the essence of the holidays with breathtaking simplicity.
But what sets the 1987 Budweiser Christmas commercial apart isn’t just its stunning visuals—it’s the message at its core. Instead of focusing on selling a product, the ad aims to create an emotional connection with its viewers. There are no loud taglines or pushy sales pitches, just a quiet and sincere wish: “Happy Holidays from Budweiser.” It’s a message that feels genuine, heartfelt, and timeless. In a world where advertisements often fight for attention with flashy gimmicks, this commercial reminds us that sometimes, the simplest messages are the most powerful.
So, what is it about this commercial that continues to resonate so deeply, even after all these years? First and foremost, it’s the power of nostalgia. For those who grew up watching this ad during the holiday season, it’s a warm reminder of childhood Christmases—of cozy nights by the fire, family traditions, and the wide-eyed wonder that only the holidays can bring. The snowy landscapes, the gentle music, and the iconic image of the Clydesdales pulling the stagecoach all come together to create an emotional time capsule.
Another reason for the ad’s lasting impact is its celebration of heritage. Budweiser is a brand deeply rooted in American culture, and the Clydesdales serve as a proud symbol of that legacy. They embody a commitment to quality, tradition, and excellence—values that extend beyond beer and into the hearts of consumers. This dedication to authenticity is what sets Budweiser’s holiday campaigns apart from others. They’re not just advertisements; they’re stories woven into the fabric of American holiday culture.
Additionally, the commercial’s focus on emotion rather than product placement is a key reason for its enduring charm. The ad doesn’t bombard viewers with images of beer bottles or catchy slogans. Instead, it gently tugs at the heartstrings, reminding us of what truly matters during the holiday season—family, connection, and shared moments of joy. It’s an approach that feels refreshing even in today’s fast-paced advertising world.
The 1987 Budweiser Christmas commercial didn’t just create a moment—it set a standard. Its success influenced countless future Budweiser holiday campaigns, all of which leaned into the same themes of nostalgia, tradition, and emotional storytelling. Over the years, the Clydesdales have continued to make their annual appearances, becoming as much a part of the holiday season as twinkling lights and warm cocoa. Whether they’re delivering greetings to a small town or lighting up festive gatherings, their presence remains a cherished tradition.
Beyond being icons of holiday advertising, the Clydesdales represent something even deeper: a symbol of pride and dedication. Each horse is a testament to Budweiser’s commitment to excellence, mirroring the care and craftsmanship that goes into every bottle of beer the company produces. In a way, the Clydesdales have transcended their role as marketing symbols—they’ve become ambassadors of goodwill and tradition.
It’s no wonder the 1987 commercial continues to be celebrated today. There’s an undeniable magic in its simplicity, a charm that feels immune to the passing of time. The soft glow of holiday lights, the quiet crunch of hooves in the snow, and the heartfelt message of goodwill all come together to create something truly special. It’s more than just an advertisement—it’s a snapshot of Christmas at its purest.
As the holiday season rolls around each year, many of us find comfort in revisiting old traditions. For countless people, rewatching the 1987 Budweiser Christmas commercial has become one of those beloved rituals. It’s a gentle reminder that some things never change—that the true spirit of Christmas lives on in small, heartfelt moments.
In the end, the 1987 Budweiser Christmas commercial isn’t just a piece of advertising history—it’s a timeless reminder of what the season is all about. Whether it’s the sight of the majestic Clydesdales or the simple message of holiday cheer, this commercial has earned its place as a cherished part of our collective holiday memories. And as long as snow falls and lights twinkle, this ad will continue to bring smiles and warmth to viewers for generations to come.
