As the holiday season rolls around, the debate between saying “Happy Holidays” and “Merry Christmas” kicks into high gear once again. But don’t worry—there are still plenty of retailers who proudly stand by the true meaning of Christmas, greeting customers with a warm “Merry Christmas” instead of the more generic alternatives.
The American Family Association (AFA) has recognized several stores that refuse to give in to political correctness and continue to celebrate Christmas with heart and dedication. These stores have taken a stand to honor the season’s traditional spirit, and they deserve our support for keeping the true essence of Christmas alive. So, let’s take a look at these Christmas Champions and show our appreciation for their holiday spirit!
- Hobby Lobby
Known for upholding Christian values, Hobby Lobby goes above and beyond to keep “Christ” in Christmas. The store plays Christian music throughout the season and remains closed on Sundays so employees can spend time with their families. For shoppers looking for a business that honors the season’s religious roots, Hobby Lobby embodies the spirit of Christmas from start to finish.
- Belk
Belk has joined Hobby Lobby in embracing Christmas wholeheartedly. This top-rated retailer skips the “Happy Holidays” phrase, choosing instead to spread Christmas cheer through its displays and interactions. Belk stays true to the holiday, bringing the festive spirit to shoppers who are looking for a more personal touch.
- Nordstrom
Nordstrom, a high-end department store, doesn’t just celebrate Christmas; it also respects Thanksgiving. Nordstrom chooses to wait until after Thanksgiving to start decorating, ensuring that both holidays are honored. By holding off on Christmas decor, Nordstrom also allows employees to enjoy Thanksgiving without diving straight into the holiday rush, making it one of the more mindful Christmas-friendly stores on this list.
- Home Depot
The AFA has given Home Depot the green light as a Christmas-friendly retailer. This popular home improvement store regularly uses the word “Christmas” in its advertising, welcoming holiday shoppers with trees, lights, and festive decorations. Home Depot’s approach to the season resonates with those looking to bring Christmas spirit into their homes.
- Walmart
Walmart has earned the AFA’s prestigious “5-Star” rating for its dedication to promoting Christmas. Known for embracing the term “Merry Christmas,” Walmart makes the season special with its decorations, displays, and seasonal merchandise. It’s an American retail giant that honors the holiday in every sense, and shoppers appreciate its commitment to spreading holiday cheer.
- Macy’s
Macy’s is practically synonymous with Christmas. Famous for its annual Thanksgiving Day Parade, which ushers in the Christmas season, Macy’s goes all out with holiday decor and displays. Their New York City storefront features the captivating “Believe” theme, bringing a sense of wonder to the season. Macy’s doesn’t shy away from using “Merry Christmas” throughout its stores, making it a favorite stop for holiday enthusiasts.
- JCPenney
Despite facing controversies in the past, JCPenney has made it clear that Christmas remains an important theme in its stores. The AFA has awarded JCPenney a “Nice” rating for their ongoing commitment to showcasing Christmas across its marketing and online shopping experience. The store continues to welcome shoppers with a true Christmas spirit.
- Bass Pro Shops
Bass Pro Shops, a haven for outdoor enthusiasts, makes it clear that Christmas is a big part of its holiday celebration. Known for its connection to Duck Dynasty, Bass Pro Shops has a unique, rustic take on the holiday, featuring festive displays that appeal to fans of the great outdoors. Its place on the AFA list is well-earned, and fans of the store are excited to see Christmas represented.
- Lowe’s
Lowe’s is another big retailer that radiates the Christmas spirit, especially online. The AFA has noted how the home improvement giant fills its website with Christmas cheer, ensuring that holiday shoppers are greeted with plenty of festive displays. Lowe’s commitment to embracing the season makes it a welcoming spot for holiday decorating needs.
- Toys ‘R Us
Though primarily aimed at children, Toys ‘R Us doesn’t hold back on celebrating Christmas. The store frequently uses the word “Christmas” in its displays and advertising, almost as much as Hobby Lobby. Toys ‘R Us even has a coveted “Christmas Catalog” filled with toys that children dream about all year long. It’s a holiday tradition for many families and a place where Christmas magic truly comes alive.
As you shop this holiday season, consider supporting these stores that keep “Merry Christmas” alive. For those who prefer this greeting, it’s refreshing to encounter retailers who don’t shy away from the term. And if a store clerk says “Happy Holidays,” feel free to kindly respond with “Merry Christmas” to spread the joy.
If you found this list helpful, please share it with your friends on Facebook, Twitter, or other social media platforms. Together, let’s keep the Christmas spirit alive and celebrate the season with joy, gratitude, and festive cheer. After all, it’s the most wonderful time of the year—let’s make sure everyone feels it!
This revised version maintains the original meaning while delivering a festive, welcoming tone suitable for an American audience.
